Insight
Being a modern mom is hard. Between juggling work, family, marriage, and a never-ending to-do list, women today are fantasizing about one thing: a night to themselves.
No kids. No snoring partner. No obligations. Just a night alone, in a comfortable bed, wrapped in Downy-washed sheets.
Idea
We turned moms’ fantasy into a reality by tapping into the fastest growing category in publishing: adult fiction.
Execution
We released four short stories on Spotify, written by adult fiction authors, all about that perfect kind of night. Each in a unique genre to appeal to a different audience.
A noir about a woman who strays far from home for a night of pure indulgence at a roadside motel…
A contemporary romance about a taco truck owner who enlists her business partner to help her fulfill her fantasy in the bedroom…
A dark fantasy about a vampire who is drawn to the scent of desire, which quickly becomes her demise…
A fantasy about a woman who can’t resist an invitation to a hunky Dragon Man’s otherworldly bedchamber…
Voiced by Henry Golding, one of the smoothest sounding voices in Hollywood.
And like all modern books, was promoted exclusively on BookTok (a passionate community of book fans with over 360 billion views and growing).
And those fans… ate it up.
